TrulyCustom is a family run fishing company, based in Droitwich Spa, UK. We specialise in hand made lure fishing rods and products and also offer a bespoke rod making service to cater for all anglers. We are focussed on making professional, premium quality products and offering the highest standards of customer service. All our products are extensively field tested, all on UK venues and we are proud to offer these products. We source rod blanks from the USA and have built up excellent relations with several manufacturers and suppliers to enable us to offer you products that will both delight in appearance and excel in terms of fishing performance.

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